Marketing and Sales Automation for a Wellbeing Provider

The Challenge

The bottleneck was not demand but the handling of it. Enquiries arrived by phone and email, were transferred into a calendar by hand and confirmed one at a time. Anyone enquiring outside opening hours waited until the next working day - and a share of those prospects had booked elsewhere by then.

Visibility was the second half of the problem. For a locally delivered service, regional search decides the first contact. The existing site was neither mobile-optimised nor set up for local search.

The Approach

Booking as a process, not a form. Instead of a contact form that triggers an email, we built the scheduling journey end to end: availability, selection, confirmation and reminders all run automatically. An enquiry outside business hours results in a confirmed appointment rather than a callback the next day.

Qualification before first contact. Details on the occasion and the service requested are captured in a structured way and attached to the booking. The conversation no longer starts from zero, and obviously unsuitable enquiries stop consuming time.

Local SEO built into the structure. Service and location pages were built to serve regional queries - structured data, consistent location details, and a site architecture that gives each service its own entry point.

Mobile first. Most local search happens on a phone, so the booking journey was designed for small screens first.

The Results

Scheduling runs without manual steps in between, and enquiries convert at the moment of interest rather than on the next working day. The site holds a top-three position in local search with a mobile score above 98.

The real effect is the time recovered: the hours that previously went into calendar upkeep and callbacks are available for delivering the service again.