Meet the Camsolions: Annika Rothe

“Jack of all trades, master of none” gets quoted a lot, but the fuller line ends, “…often better than a master of one.” That’s Annika. As Camsol’s Process Manager, she balances social media tests and performance reads, clear client updates, and hands-on project support; reliably, calmly, and without fuss. Most mornings she joins stand-up with her cat on her lap and a tidy list of next steps.

Momentum Without the Megaphone

Annika brings a steady kind of momentum to busy days. She doesn’t make a scene or chase the spotlight; she makes sure things move. One hour she’s comparing two social tools and noting which one actually helps, the next she’s answering a client with a short recap and concrete next steps, then nudging a project forward by clarifying owners and dates. The impact isn’t loud. It’s the feeling that threads are shorter, decisions are easier, and work lands when it should.

Calm From Care: Lessons From Psychiatry

Before tech, Annika worked in psychiatric care, including closed settings. That experience shows up everywhere. She listens first. She notices when a conversation heats up and cools it with a simple question. She keeps boundaries kind and clear, so projects don’t sprawl. With teammates, she spots the quiet “I’m stuck” and turns it into “let’s make this smaller.” With clients, she’s steady and respectful, focusing on what will actually help rather than what just sounds impressive.

Practice Over Posture

Her reliability is rooted in how she learns. Annika doesn’t posture; she practices. She shares early drafts and asks, “What would make this clearer?” She keeps brief “what I learned” notes after experiments; two or three lines, then moves on. If something’s messy, she picks one next step and takes it. She’s comfortable admitting she doesn’t know yet, and just as comfortable showing what she tried next. As she puts it, “Honestly, the most challenging project I work on is myself.” It’s said without drama, and it explains a lot: the humility, the consistency, and the way she makes room for better ideas.

How She Flips the Focus Switch

Focus, for Annika, is a switch she knows how to flip. “I have two ways to enter zen mode: being out in nature with my dog, or blasting loud music like death metal to shut out the world.” Either path gets her to the same place; present, tuned in, and ready to do the next simple thing well.

Camsol’s social presence benefits from that same calm care. Annika tests tools, watches performance, and trims anything that doesn’t serve the audience. No vanity metrics; just honest reads and small improvements that stick. On the project side, she keeps owners and timelines visible, checks in at the right moments, and quietly removes friction; often by translating fuzzy ideas into clear notes the whole team can act on.

She originally joined Camsol as a Frontend Developer and takes care of our website, Camsol’s digital flagship, among other things. She brings a grounded technical background and combines it with a strong sense for design and communication. That foundation keeps her decisions practical and respectful of the people building the work; she knows what ‘accessible,’ ‘maintainable,’ and ‘ready to ship’ actually mean.

Her values are clear, too. She’s a committed vegan and looks up to people who fight for justice; especially for animals, a cause she feels is still underrepresented. Outside work, she’s a map-wanderer: opening Google Maps, finding a spot she’s never been, and going; ideally on foot. It fits her approach at work: curious, attentive, moving forward one clear step at a time.

What’s it like to work with Annika?

Expect clear notes, gentle accountability, and a dependable pace. Expect someone who listens before she speaks, asks for feedback without ego, and follows through. If the day’s first meeting features a cat on her lap, all the better. That calm is part of what she brings; so the rest of the team can do their best work, too.